Our Agency

We are agents of change

We are not a bureau or a group of like-minded people that work for a client. We serve society, giving organizations a sense of agency to use their power and influence to make a difference for those impacted directly or indirectly through your decisions. The work we do for you does the work for society. We are a part of a movement, and we love having you on this journey.

FDBCK Agency was founded in 2017 by Hanane Abaydi. She is a seasoned corporate activist who understands from personal experience how to grow up and work in a society built on a system of exclusion. She believes that injustice can only be a breeding ground in a social, ecological, and economically imbalanced world. She helps organizations and people zoom out to understand their ecosystem and zoom in to use their privileges, powers, and authority effectively to serve and regenerate society.

Our values

What keeps us going


Injustice anywhere is a threat to justice everywhere.
- Martin Luther King jr. -


A person is a person because he recognizes others as persons.
- Desmond Tutu -


No one has ever become poor by giving.
- Anne Frank -

Do your little bit of good where
you are: it's those little bits of good put together that overwhelm the world.
Desmond Tutu