Our Agency

We are agents of change

We are not a bureau or a group of like-minded people that work for a client. We serve society, and therefore, we give organizations a sense of agency to use their power and influence to make a difference for those who are impacted directly or indirectly through your decisions. 

The work we do for you does the work for society. We are a part of a movement and we love having you on this journey.

FDBCK Agency was founded in 2017 by Hanane Abaydi. She is a seasoned corporate activist who understands from personal experiences how to grow up and work in a society that's not made for you. She believes that injustice can only have a breeding ground in a social, ecological and economical imbalanced world. She helps organizations and people zooming out to understand their ecosystem and zooming in to use their privileges, powers and authority effectively to serve and regenerate society. 

Our values

What keeps us going


Injustice anywhere is a threat to justice everywhere.
- Martin Luther King jr. -


A person is a person because he recognizes others as persons.
- Desmond Tutu -


No one has ever become poor by giving.
- Anne Frank -

Do your little bit of good where
you are: it's those little bits of good put together that overwhelm the world.
Desmond Tutu